Netflix CEO: "Come on, people! It's an April Fool's joke! Wait, what month is this? Fuuuuuuuck"

LOST GATOS, CA—Netflix CEO Reed Hastings called an impromptu press conference this morning to discuss Netflix's plans to spin off its DVD mailing service into a separate website, Qwikster. "I got you guys! I got you guys good! Like we'd really inconvenience people with an entirely different website and then have the balls to name it something that sounds like it was thought up by a hungover intern one hour before the press release went out! Oh, you guys! You guys! I was just having some fun with you because of all that hoopla about raising our prices earlier this year. And I love a good April Fool's joke. Just like Google does every year. Remember when they did that mail you your email one? That was good. What? What's that? The month? What about the month? Wait, is that why they call it . . . ohhhhhhhhhhhhhhh . . . you know, I never really thought about it before . . . but yeah, that makes sense . . . . I . . . oh, shit. Hey, excuse me I have to make some calls."

Netflix's stock was down ten percent today in heavy trading.